Make Use Of The Google Adsense Code To Profit More

By: Menno Spijkstra

Affiliates are banking so much on Google Adsense these days. If you are lucky enough to break the secrets to Google adsense, you could earn a lot of money with every click. This program became quite phenomenal because you can really make money with Adsense. Its presence on the net has created a big boost in pay per click advertising. Thus, creating more opportunities for online marketers and aspiring online marketers to earn money on the internet. You can use Google adsense code in order to break into this world of pay per click advertising. These codes are what you need in order to post Google advertisements on your website.

You can generate this Google Adsense code from your publisher account. There are many people who expect overnight success by simply putting up a blog with Google adsense code in it. This notion does not actually work. You can’t be successful in just a snap. There are secrets to Google Adsense that only experienced affiliates were able to break. And most of this information is out for public consumption already. You may learn from the experts and try to emulate their methods in achieving success. There are proven strategies in succeeding in adsense and this you have to

Get more information online and through books related to this subject. There are certain aspects in adsense that you ought to know in order to profit from this program. Otherwise, you will just be beating around the bush without getting positive results for all your efforts. Keywords are highly important in this program. You need to know how to come up with keyword-rich content for better page rankings in Google. One alternative for you is to set up a blog which will not cost you a single dime. You will succeed in Adsense if you are able to produce original and quality content blogs.

Take note that Google favors sites with very good content. With this in mind, you have to update your blogs regularly for it to get better page rankings and eventually get more exposure online. Most internet users are discriminating when it comes to choosing the sites they visit. If your web page is appealing and filled with information, they might just bookmark your site or visit your site again. These come backing visitors are your prospective customers. The traffic that you will generate will eventually boost your ppc program. Keep on looking for ways to generate heavier traffic to your web page.

If you plan to set up your own Google adsense website, you have to ensure that your web site is highly optimized. An appealing website can be an added factor to entice more visitors to your site, too. Furthermore, you need to know that it is important that you get quality one way links to your web site in order for Google to recognize its presence online. The more links pointing at your site, the more you project the importance of your site online. Your website's popularity will have a great impact in your quest to rake in profit from this ppc program.

Keep up with the competition and you might just hit the target soon.

Article Directory: http://www.articledashboard.com

The author of this article Menno Spijkstra is an underground Internet Marketer who has been successful selling products online for many years. Menno is now coaching people how to make real money online through his program www.IMachiever.com. This course includes a detailed manual plus 5 products to sell and keep 100% of the profit.

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Why Pay Per Click Is My Choice Of Advertising

By: Ng Stephen

Why Pay per Click Advertising (Pay Per Click advertising) is the quickest growing form of online advertising? Unlike with banner advertising campaigns, the cost structure of pay per click is action-driven. The advantage of PPC advertising is that you only when your advertisement is viewed . It is tracked when a user clicks on the advertisement.

Are you ready to set forth your own Pay Per Click advertising? Nearly everybody is using Google Adwords since the setup is relatively simple. Most remarkable of all, it is effective.

There are some points you will have to discover but without doubts, Pay per click advertising is the greatest way of online marketing today and is likely to be strengthened in time to come.

A list of keywords is required to commence a Pay Per Click advertising. This is usually provided for with the help of a Keyword Research Software. You can also compile using the free keyword research software from Google. However it can only list 200 keywords for each keyword searched.

Very often long tail keywords are very effective but lesser used. Keyword that consists of 3 words or more is considered long tail keyword. The thought is that the larger number of lesser used long tail keywords can cumulatively drive a similar total of traffic as a few high volume keywords.

But at a much lower price Per Click. We should be least concern with the volume on the number of times the ad is being clicked. Instead we should be concern with the quality of the traffic. The aim is to see how much traffic is being converted into a sale.

There are many advantages of Pay Per Click advertising making it an effective software to promote your business and earn money online. To drive traffic fast to your website, Pay Per Click advertising is the alternative. With analysis on the geographic traffic conversion of the lead into sales, Pay Per Click advertising can be custom-made to specific country to gain maximum conversion!

Article Directory: http://www.articledashboard.com

Stephen Ng blogs about how to make money easy online and make money tips. Using a combination of AdSense and Affiliate Programs, money making opportunities and ideas is limited ONLY by your creativity. Affiliate marketing is your best online business.

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Ppc Advertising Management

By: Ravi k

PPC Advertising is a form of online advertising wherein payment to the respective website or search engine is done based on the qualified 'click-through' of your PPC ads. The advertiser has to pay a pre-decided amount for each click that gets linked to his site based on a specific search term/query. This process is also known as Cost per click (CPC), which can determine the CTR (Click Through Rate). PPC or Pay Per Click ads, when targeted correctly can prove to swell up the bottom line incredibly.
The best & ideal way to ensure a high level of qualified CTR calls for effective PPC Advertising Management.

Effective PPC Advertising Management!
Though it sounds easy, the complete process of PPC Advertising Management can be a tricky business which needs a strategic approach, more so in the present day's stiff online competition for a result oriented online presence.
Though a tough situation, effective and strategic PPC Ad Management can turn around your business without tarnishing its image in the fight for online space and position.

The key is being able to manage Right Advertisements at the Right Time on the Right Search Pages, with of course the Right PPC Advertising Programs.

Right PPC Ad Management!
All online businesses use the online auction-like advertising that is available on different search engines like the Yahoo, Google, etc. Despite that, many businesses fail to rake in the kind of money they ought to. And that is where a lot of small budget PPC campaigns are lost in the maze. What are they missing out on? Some smart thinking is required over here. Working on a smart strategy and efficient PPC Ad Management would ensure the success of your Pay Per Click advertising.

Strategic Management Approach to PPC Advertising!
• Develop a landing page for every single PPC online advertisement (due to the fact that people enter different related keywords)
• Target the most searched words or extended phrases and accordingly crate the Ad
• Use "Power Words" or "Action Words" like 'Call Now', 'Know More', etc
• Avoid 'trademark phrases' which might get you into legal hassles
• Avoid non-performing ads
• Regularly check conversion rate
• Switch the strategy in case of low conversions to optimize the rate of search

PPC Advertising Management Program!
Our PPC Advertising Management services provide a great scope for advertisers to list their websites as search results generated in response to a particular search query corresponding to the subject of the search listing. We take care of choosing the appropriate keyword or phrase that would work for you in terms of more CTR and less CPC.

Our PPC experts are a seasoned lot who can manage the most popular PPC advertising vehicles for you i.e., Google Ad words and Yahoo Search Marketing in the most effective manner, ensuring the success of your PPC Campaigns and maximizing your ROI.

Smart and strategic PPC Ad Management techniques are sure to ensure your ads get listed on top of appropriate search pages of search engines. A well calculated approach to your PPC Advertising is sure to improve the chances of your ads being the most clicked and conversions taking place.

Contact us to know how our PPC Advertising Management techniques can work best for you!

Article Directory: http://www.articledashboard.com

About Author:- This article is sourced from www.pay-per-click-services.com/ppc-advertising-management.html . Find more articles and service details on PPC at: www.pay-per-click-services.com/

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Ppc Marketing - The Most Popular Method Of Advertising

By: Joel Hamilton

PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.

When an online consumer searches for a specific product or service on the Internet, corresponding PPC marketing ads are also displayed alongside the results generated by the search engine. This forms a highly targeted consumer group that is more likely to purchase a specific product or service. In addition, websites get to limit their advertisement costs with the use of PPC marketing. PPC marketing is truly a winning solution for both parties.

Possible drawbacks of PPC marketing

Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign.

PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.

Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads.

Bidding on keywords can also be quite costly, as the growing number of websites on the web struggle against each other to bid on the most popular keyword for their PPC marketing ad. Obviously small business websites are at a disadvantage here since big business websites are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.

Running an effective PPC marketing campaign

There are a number of things that a website should consider when running an effective PPC marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from PPC marketing. Selecting the most appropriate keywords that relate to the site's business is essential in PPC marketing.

However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers. In addition, it doesn't cost as much as getting the top spot for PPC marketing.

It is also important that a website constantly monitors the performance of their PPC marketing campaign. This will help the site modify any existing PPC marketing ad to make it more productive. At the same time any PPC marketing ad that has not proven effective can be immediately discontinued. Altering PPC marketing ads is a continuous process that many websites do in order to increase their return on investment.

Getting professional help with PPC marketing

The popularity of PPC marketing has given rise to professionals offering PPC marketing services for small and big businesses. Hiring a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most PPC marketing companies offer reasonable rates for their services and at the same time produce acceptable results.

A PPC marketing professional can attend to all the details commonly involved in a PPC marketing campaign. Handling a PPC marketing campaign is a time consuming process that can be overwhelming for a small business. A PPC marketing professional can help set up a PPC marketing campaign and later on train someone from within the business to handle it to ensure its continued success.

If you would like to know how to run your business on autopilot and let the dollars work for you 24/7, or find some great information on internet marketing, affiliate marketing or even find out how to write awesome eye catching articles for FREE, then check out the website below!

Article Directory: http://www.articledashboard.com

Joel Hamilton, Business leader & online coach. Website: www.checkearnings.com

http://www.articledashboard.com/Article/PPC-marketing---The-most-popular-method-of-advertising/873704

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Make Use Of The Google Adsense Code To Profit More

By: Menno Spijkstra

Affiliates are banking so much on Google Adsense these days. If you are lucky enough to break the secrets to Google adsense, you could earn a lot of money with every click. This program became quite phenomenal because you can really make money with Adsense. Its presence on the net has created a big boost in pay per click advertising. Thus, creating more opportunities for online marketers and aspiring online marketers to earn money on the internet. You can use Google adsense code in order to break into this world of pay per click advertising. These codes are what you need in order to post Google advertisements on your website.

You can generate this Google Adsense code from your publisher account. There are many people who expect overnight success by simply putting up a blog with Google adsense code in it. This notion does not actually work. You can’t be successful in just a snap. There are secrets to Google Adsense that only experienced affiliates were able to break. And most of this information is out for public consumption already. You may learn from the experts and try to emulate their methods in achieving success. There are proven strategies in succeeding in adsense and this you have to unlock through research.

Get more information online and through books related to this subject. There are certain aspects in adsense that you ought to know in order to profit from this program. Otherwise, you will just be beating around the bush without getting positive results for all your efforts. Keywords are highly important in this program. You need to know how to come up with keyword-rich content for better page rankings in Google. One alternative for you is to set up a blog which will not cost you a single dime. You will succeed in Adsense if you are able to produce original and quality content blogs.

Take note that Google favors sites with very good content. With this in mind, you have to update your blogs regularly for it to get better page rankings and eventually get more exposure online. Most internet users are discriminating when it comes to choosing the sites they visit. If your web page is appealing and filled with information, they might just bookmark your site or visit your site again. These come backing visitors are your prospective customers. The traffic that you will generate will eventually boost your ppc program. Keep on looking for ways to generate heavier traffic to your web page.

If you plan to set up your own Google adsense website, you have to ensure that your web site is highly optimized. An appealing website can be an added factor to entice more visitors to your site, too. Furthermore, you need to know that it is important that you get quality one way links to your web site in order for Google to recognize its presence online. The more links pointing at your site, the more you project the importance of your site online. Your website's popularity will have a great impact in your quest to rake in profit from this ppc program.

Keep up with the competition and you might just hit the target soon.

Article Directory: http://www.articledashboard.com

http://www.articledashboard.com/Article/Make-Use-Of-The-Google-Adsense-Code-To-Profit-More/869781

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5 Tips For Building Up An Online Following

Communicating online is easy and generating a large contact network doesn’t have to be too difficult thanks to the convenient self promotion tools available. The internet presents more personal branding opportunities than you could possibly make use of, so here are some best practice ideas to help you build up an online following:

1). Be a Resource
One of the most important elements to generating a following is to be a helpful source of information. Interacting with your audience in a two way conversation is ideal for a healthy relationship. Rather than bombarding your audience with useless information and sales pitches, offer value in all your messages.

2). Be Active
Finding a balance between enough and too much interaction is just as important as the quality of your content. The power of social media is a great way to build up an online following, but abuse the power and you’ll soon lose contacts and attract negativity.
Understanding your reputation is an important aspect when it comes to online activity. Read more about the tools to manage your online reputation and use the tools to answer any questions directed to you and capitalise on every online opportunity – always listen to and respect your audience.

3). Spread Your Social Wings
Internet users are generally fickle, jumping between media and platforms with the changing of the times. You should always be aware of the new avenues available to reach your audience. Without increasing your web presence, there’s little hope in attracting new followers.

4). Online/Offline
Market yourself as a networking personality offline too. Depending on your industry, there are often many opportunities for you to interact with your audience in the real world. Keep your eyes open for seminars, Twitter ‘TweetUps’ and other real life rendezvous which are co-ordinated via social media channels.
Strengthen established bonds and extend your network. If nothing like this exists in your sector, why not host an event – even if it is purely social? Create a meeting agenda and discuss this possibility with your current audience.

5). Be Yourself
Interacting with others will mean you’ll attract new audience members naturally, but diplomacy will only get you so far. If ever you feel the need to disagree with the opinion of another online, it is okay to do so if you handle it in the right way – in fact, it can often help build up your online presence.

Brand yourself as an expert commentator, a facilitator and ambassador for your field of expertise.

By: Ehud Furman

Article Directory: http://www.articledashboard.com

By allowing you to create or improve your online presence, Lookup Page can help you to take control of your Google CV and start branding yourself online. Visit the blog for more tips on how to build your Google CV and increase your online visibility.

http://www.articledashboard.com/Article/5-Tips-for-Building-up-an-Online-Following/868325

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Keywordspy: Achieve Online Competition Success

Knowledge of the enemy’s strength and weakness is key to winning a battle. Online advertising lives by the same rule. With the fast rising competitiveness of internet marketing, you need a comprehensive search marketing intelligence tool to take your business to an even playing field with the companies that matter and reach a wide profitable market. The right information shooting at the right target market will convert site traffic to leads. KeywordSpy will help you determine effective keywords for searchability and ad formation for maximum visibility to potential customers.

There is no use having a website that does not get any traffic. The investment that we made on our website will be justified only when we get the desired conversions out of our website. We will not be able to get the desired conversions until we manage to drive some decent traffic to our website. If we have to get good search traffic, we should make sure that we are on top of all our competitors.

For any business to be successful online, we should know our strengths and weaknesses. Besides that, we should also know who our competitors are and what they are doing to promote their business, etc. Our success or failure in business is also dependent on what our competitors are doing. If we can get that information, we will easily be able to come up with decisive strategies to keep ourselves one-step ahead of our competitors. We will still be able to plan our marketing strategies without taking into consideration what our competitors are doing. However, such an approach will be like shooting in the dark. We will be able to achieve faster results when we know what we are fighting against.

By finding an effective keyword tool, we will be able to keep track of our competitors’ online marketing efforts and the keywords that they are targeting. All along, we have been making our marketing efforts based on the general market trend because we did not have any keyword research tools that we could use to find the keywords that are targeted by our competitors. Even when we were able to find the keywords for which their websites are optimized we could never have access to their paid advertising efforts. With the help of KeywordSpy, you will not only be able to find out about your competitors’ keywords, but you will also be able to know about their paid advertising campaigns. You do not have to rely just on general market reports but you can have special access to your competitors’ specific marketing efforts. When you base your advertising and optimization efforts based on general market reports, your efforts too would be only general. If you want to make specific moves against your competition then visit Keywordspy.com.br

You can generate complete reports on your competitors’ PPC, their organic keywords list, affiliate advertising campaigns etc. All this information will give insight into your competitor’s business plans at any given point of time so that you can shape yours to beat your competition. KeywordSpy offers a number of flexible packages for your search marketing intelligence need to suit your budget and specific keyword research needs. When it comes to fighting our competition, the sooner we start our efforts the better.

KeywordSpy will save you a lot of time and effort required for the preparation of market reports. Now you can have your competitor specific reports on your fingertips. Visit KeywordSpy.com.br to find more about the keyword research tool packages and for free trial.

By: searchrankpros

Article Directory: http://www.articledashboard.com

Luke Anderson specialized in the field of PPC Marketing and SEO. He excel in the area of Keyword Research and Keyword Tracking Tool. Luke regularly shared about the industry trends and tools for studying online competition and keyword intelligence.

http://www.articledashboard.com/Article/KeywordSpy--Achieve-Online-Competition-Success/872170

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Tips On Generating Traffic With Squidoo

A good way to market any business is though a Squidoo lens. This site is a social networking site like many others around but this one for me is unique in a way.

You can advertise on this site without the worry of getting penalized for it. Most social networking sites won't let you advertise your products that is a big NO with other social websites.

The Lens

A lens is basically a portal to advertise on it is a unique template that allows you to put pictures on there video's and products. You can make as many lenses as you want out of as many categories as you like.

Use the lenses to drive traffic to your main business site and create more and more sales for yourself.

How To Use Squidoo

Keywords are most important when using a lens. Lenses are WebPages and therefore get ranked in the search engines, just like your internet business gets ranked.

When you choose a url for your lens make sure that you include your primary keyword in this url, this url is going to be used to link you to other pages.

Long tail keywords are being used like crazy these days because they are so popular, use the Squidoo wizard to setup your lens.

One of the things I really like about the lens pages when your filling out the wizard is it gives you the opportunity to put your RSS Feed into the lens page, and search engines loves fresh daily content.

Update your lens three times a week at least modify it in some way but the RSS Feeds will help you do this as well.

Keep adding new content to your lens. Squidoo recommends that you make many lenses, but what there actually saying is use your long tail keywords for your lenses that you make based on your particular niche.

Start domination your niche by making yours unique, lets say your niche is about affiliate marketing, and you wrote about affiliate marketing handbooks, this would make your niche stand out from the rest because your writing about not just affiliate marketing but affiliate marketing handbooks which would be different from your competitors.

When you make your lenses and you have few up your sleeve link them together this is very powerful when it comes to search engine optimizing having all your pages linked together will bring more visitors to your business site.

The way you have to look at your lens is just pretend its your blog and link to your legitimate home business sites with it.

If you get high ranking lenses on Squidoo then you will receive all that traffic to your main business site. This technique is so powerful yet so easy to accomplish.

You have to remember that Squidoo is a social network site for adults so get involved with other peoples lenses and comment on what you see, ,make your comment truthful and to the point, this will give you more one way links to your website.

Copyright (c) 2009 Charles Goldie

By: Charles Goldie

Article Directory: http://www.articledashboard.com

Copyright: Charles Goldie 2009 Charlie is currently living in Vallejo, CA, and he is attending college studying for his associates degree. In his spare time he writes artilces. Charlis also maintains a blog on a regular basis.

http://www.articledashboard.com/Article/Tips-On-Generating-Traffic-With-Squidoo/872682

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5 Prinsip Viral Marketing untuk Pengembangan Bisnis Internet Anda

Oleh : Joko Susilo

Anda tahu istilah viral marketing? Benar! Viral marketing merupakan strategi yang digunakan untuk mendorong seseorang agar menyampaikan pesan pemasaran anda pada orang lain. Manfaatnya pesan anda itu terus menyebar dan meluas dengan cepat. Karena caranya yang seperti metode penyebaran virus itulah maka namanya disebut viral marketing. Bila strategi ini berjalan sukses, bisnis anda bisa melejit dengan sangat cepat.

Istilah kunonya, strategi ini kurang lebih sama seperti ungkapan jawa gethok tular alias dari mulut ke mulut. Tak bisa disangkal keajaiban promosi dari mulut ke mulut memiliki efek yang luar biasa. Karena orang lebih percaya apa kata teman dibanding kata iklan.

Sangat baik bila strategi ini juga anda terapkan dalam bisnis internet anda. Supaya dalam penerapannya bisa berjalan dengan lancar, kita perlu tahu apa saja prinsip yang mendasari viral marketing. Ini dia lima prinsip dasar viral marketing yang perlu anda ketahui.

1. Berikan produk dan layanan. Ini prinsip yang pertama. Untuk menarik minat penyebar pesan, anda bisa memberikan produk dan layanan gratis. Seperti layanan email gratis, produk informasi gratis, software gratis, promosi gratis, dan lainnya. Mengapa memberikan secara gratis? Karena pada dasarnya semua orang suka hal yang gratis, walaupun yang anda berikan sebenarnya tidak besar nilanya. So, prinsip pertama dalam viral marketing, berikan sesuatu terlebih dahulu, baru anda bisa menjual sesuatu!
2. Proses transfer informasi yang mudah. Virus sangat mudah berpindah dari satu orang ke orang lainnya. Nah, anda harus menemukan media apa yang memudahkan virus ini berkembang biak? Transfer informasi bisa berjalan mudah jika media yang anda gunakan juga mudah digerakkan. Misal, lewat email, situs web, software, dan lainnya. So, sebarkan informasi produk anda lewat media-media tadi. Agar orang lain juga tinggal copy atau forward saat ingin menularkan informasi yang mereka terima. Semakin mudah cara penyebaran bisa dilakukan, maka semakin cepat pesan pemasaran anda menyebar.
3. Gali dan bangkitkan motivasi semua orang. Viral marketing yang sukses biasanya mengambil keuntungan dari motivasi yang dimiliki manusia. Apa saja motivasi yang dimiliki manusia? Menjadi terkenal dan mendapatkan uang merupakan dua di antara sekian banyak motivasi manusia. So, buatlah desain strategi pemasaran yang bisa membangkitkan motivasi orang banyak. Misal, buat system kompetisi untuk para viral marketer anda. Mereka yang paling banyak melakukan penyebaran informasi secara cepat menjadi pemenang dan mendapatkan hadiah!
4. Gunakan jaringan hubungan yang ada. Manusia adalah makhluk sosial. Ada yang mengatakan setiap orang sedikitnya terhubung dengan 10 orang. Bisa hubungan pertemanan atau keluarga. Bahkan ada yang punya jaringan sampai ratusan bahkan ribuan orang sekaligus. Banyak tidaknya jaringan yang dimiliki itu tergantung pengaruh dan reputasi orang tersebut. Nah, dalam viral marketing, anda bisa manfaatkan jaringan orang-orang tersebut untuk menyebarluaskan pesan marketing anda.
5. Manfaatkan sumber daya orang lain. Tak harus segalanya anda sediakan sendiri. Anda bisa manfaatkan sumber daya milik orang lain untuk membesarkan bisnis anda. Contoh, dalam affiliate program, orang akan dengan suka rela meletakkan teks atau grafis link tentang situs web anda. Anda bisa juga menulis artikel yang boleh dipasang di situs web atau blog orang lain dengan tetap menyantumkan URL anda. Prinsipnya, semakin banyak orang yang menaruh link anda di situs web mereka, semakin banyak jaringan yang anda buka. Berarti pula semakin besar kemungkinan link anda diklik pengunjung. Dan semakin besar peluang produk anda laku di pasaran.

Selama prinsip-prinsip di atas bisa anda penuhi, anda bisa melejitkan popularitas. Dan, bukan cuma itu, semakin besar peluang anda mendongkrak penjualan anda. Segera praktekkan strategi ini untuk bisnis anda.

Ya, selamat menyebar virus…

http://www.jokosusilo.com/2008/10/09/5-prinsip-viral-marketing-untuk-pengembangan-bisnis-internet-anda/

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4 Strategi Singkat Membuat Produk Informasi yang Menjual

Oleh : Joko Susilo

Setiap orang saya percaya bisa menulis. Menulis dengan sangat baik bahkan. Tapi kalau menulis yang menjual dan terus dicari orang, mungkin tak banyak yang bisa melakukannya.

Kini strateginya akan saya bagikan untuk anda semua. Anda penasaran? Ya, sebaiknya iya. Tapi pesan saya, setelah anda pelajari, tolong langsung ACTION. Agar ilmu yang anda serap bisa bermanfaat.

Ok. Langsung saja. Bagaimana membuat produk informasi yang menjual? Dan apa rahasianya?

Rahasianya adalah memiliki kemampuan menulis sama baiknya dengan keahlian marketing. Bukan zamannya lagi kalau seorang penulis hanya mampu menulis saja. Tapi juga dituntut untuk dapat memasarkan hasil karyanya, tanpa selalu hanya tergantung bagian pemasaran.

Banyak kasus membuktikan justru pemasaran yang baik mampu mendongkrak produk yang biasa saja. Sebaliknya, produk yang bagus tapi tanpa ditunjang pemasaran yang hebat, penjualannya menjadi tak terdongkrak. Idealnya memang kedua hal tadi sama baiknya agar bisa saling mengisi. Dan yang lebih penting lagi, tak membuat pembeli kecewa.

Nah, kini yang kita bahas adalah strategi singkat membuat produk informasi yang menjual. Sejak awal kegiatan marketing justru diawali oleh si penulis sendiri. Berikut ini tipsnya:

1. Topiknya menjual. Artinya topiknya memang dibutuhkan orang banyak. Tidak cuma beberapa orang saja yang membutuhkannya. Sebaiknya juga topiknya membahas aspek primer dari hidup manusia dan yang terus dibutuhkan sepanjang hidup manusia. Misalnya tentang keuangan, kesejahteraan, cara mencari uang, cara mencari kerja, dst. So, selalu tanyakan setiap anda berniat membuat produk informasi, apakah topik ini dibutuhkan banyak orang dan sepanjang zaman?
2. Pelajari yang anda suka dan tuliskan pengalaman anda itu. Setelah anda tetapkan topiknya, terus coba cari apa kira-kira yang menarik minat anda. Lalu anda hanya perlu belajar tentang hal yang anda sukai itu. Cukup luangkan waktu 2-3 jam sehari untuk mempelajari bidang yang menarik minat anda itu. Sambil belajar anda praktekkan ilmu yang anda miliki. Dan setelahnya anda bisa tuliskan ilmu yang telah anda pelajari dan praktekkan itu.
3. Kuasai copywriting. Sebagai penulis produk informasi, anda harus kuasai copywriting. Baik untuk menulis sales letter maupun dalam berpromosi. anda bisa meningkatkan kemampaun anda dengan membaca buku tentang copywriting. Tapi cara yang terbaik menurut saya adalah dengan belajar dari membaca sales letter. Coba anda kunjungi www.FormulaBisnis.com dan baca baik-baik sales letternya. Hal yang sama bisa anda lakukan setiap masuk ke website penjualan. Baca baik-baik dan terapkan dalam sales letter anda.
4. Bangun personal brand anda. Memiliki brand yang kokoh perlu anda bangun sejak awal. Agar ketika anda telah meluncurkan produk informasi anda, anda telah dikenal sebagai seseorang yang kredibel. Membentuk personal brand bisa menggunakan blog. Tentang personal branding ini juga sudah pernah dibahas oleh Mas Arief dan Mas Zams.

Keempat strategi ini bisa dikuasai seiring proses yang anda tempuh. Dan yakinlah, menulis dan menjual itu bukan hal sulit. Kalau keyakinan ini sejak awal tertanam dalam diri anda, anda akan melakukannya dengan enjoy.

Bagaimana? Anda sudah siap membuat produk informasi yang menjual?

http://www.jokosusilo.com/2009/01/05/4-strategi-singkat-membuat-produk-informasi-yang-menjual/

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Sentuhan Personal: Penting untuk Membuat Konsumen Anda Loyal

Oleh : Joko Susilo

Suatu saat, anda tengah berdiri di pinggir jalan. Lalu tiba-tiba ada orang yang menyapa anda. Menanyakan kabar anda dan seterusnya. Bagaimana perasaan anda?

Wah, pasti anda akan senang. Sambil diam-diam dalam hati merasa jadi orang terkenal. Tapi bukan itu yang penting. Yang penting kemudian anda juga akan memberikan perhatian pada orang yang menyapa anda itu. Dan bahkan berusaha mengenalnya lebih jauh.

Contoh lainnya misalnya, suatu ketika anda bertemu dengan teman lama anda. Dan anda langsung bercakap dengan bahasa daerah teman anda itu. Pasti dia akan merasa senang. Walhasil hubungan anda jadi lebih akrab.

Inilah salah satu keajaiban sentuhan personal. Mereka yang semula sama sekali tak peduli pada anda, bisa langsung berubah 180 derajat. Memberikan perhatian pada anda dan menganggap anda sebagai temannya. Dan ingat, teman adalah aset yang tak ternilai.

Penggunaan sentuhan personal dalam bisnis internet amat penting. Bukan cuma untuk berkomunikasi, tapi lebih dari itu untuk menumbuhkan loyalitas konsumen.

Sentuhan personal juga lebih murah. Tak semahal kalau anda beriklan. Anda cukup mengingat nama mereka, apa hobi mereka, dan memberikan senyuman tulus. Dan saya jamin mereka akan memberikan perhatian yang lebih pada bisnis anda.

Memang menggunakan sentuhan personal hasilnya tak langsung kelihatan. Karena perlu berhubungan dengan konsumen secara satu per satu. Tapi saya yakin hasilnya akan lebih kekal. Konsumen anda loyal dan akan terus mengingat bisnis anda. Mereka akan menjadi pelanggan setia.

Nah, sekarang bagaimana sentuhan personal semacam ini bisa anda gunakan di bisnis internet?

Prinsipnya sama, hargai klien dengan memberikan pelayanan yang manusiawi. Seperti contoh di atas, sapalah klien anda dengan menyebut namanya saat anda mengirim pesan. Jika hal itu tidak mungkin anda lakukan secara manual, ada mesin autoresponder yang siap membantu.

Cara lainnya, ajaklah klien anda bercanda saat berkomunikasi. Buat mereka merasa nyaman dengan guyonan anda. Ini yang kemarin dilakukan presiden Obama untuk menjaring dukungan. Saat berkampanye di internet Obama tak pernah menganggap dirinya sebagai calon presiden Amerika. Ia memperlakukan teman-temannya di Facebook seperti seorang sahabat. Tidak hanya bicara masalah politik dan pemerintahan, Obama bahkan sering bercerita tentang hal yang lebih intim dengan para pendukungnya. Melalui cara seperti ini Obama bisa menjaga loyalitas pendukungnya hingga ia terpilih.

Bagaimana dengan anda? Apakah anda siap memberi sentuhan personal pada konsumen anda? Bicaralah seperti orang yang sedang duduk bersama di sebuah warung makan kepada mereka.

Yang jelas, anda mesti memperlakukan konsumen anda seperti sahabat. Ya, jadikan mereka sebagai sahabat anda.

Salam ACTION!

http://www.jokosusilo.com/2008/12/30/sentuhan-personal-penting-untuk-membuat-konsumen-anda-loyal/

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Anda Sudah Melakukan Personal Selling untuk Bisnis Internet Anda?

Oleh : Joko Susilo

Untuk meningkatkan penjualan produk atau bisnis anda, sudah tentu marketing jadi andalannya. Dalam marketing sendiri banyak sekali jurusnya. Baik beriklan, melakukan promosi, mengadakan pameran, direct marketing, maupun personal selling.

Nah, kali ini yang akan dibahas adalah personal selling di bisnis internet. Anda siap?

Sebelumnya mari kita bahas arti personal selling. Personal selling adalah teknik komunikasi personal untuk menginformasikan sesuatu, mempengaruhi, atau mengingatkan pada prospek tentang sebuah penawaran. Tujuan personal selling jelas apalagi kalau bukan untuk meningkatkan penjualan, serta mengurangi tingkat penolakan konsumen. Mengapa bisa? Sebab biasanya pendekatan personal akan jauh lebih dahsyat efeknya dibanding dengan penawaran yang bersifat massal.

Di bisnis offline, personal selling termasuk komunikasi marketing berbiaya mahal. Wajar saja, karena seorang marketer harus menemui prospek satu demi satu, menjelaskan ke tiap prospek yang tentu makan waktu, dan butuh perlengkapan yang tak sedikit. Sebagai hitung-hitungan saja, kalau setiap marketer offline misalkan butuh waktu 1 jam untuk setiap prospek, maka sehari hanya mampu menemui sekitar 8 prospek.

Di internet? Jauh lebih banyak!

Dengan internet, anda bisa melakukan personal selling dengan sangat sangat sangat hemat dan jauh lebih cepat. Tak sampai keringatan karena berburu klien dari satu tempat ke tempat lain. Cukup dari meja kerja anda, dan anda bisa memprospek dan melayani para konsumen dengan sangat nyaman. Enak kan?

Bagaimana proses personal selling?

Proses personal selling biasanya diawali dari memprospek customer, memilah dan memilih prospek yang berkualitas, lalu mengembangkan hubungan baik, kemudian berlanjut ke penyampaian pesan penawaran.

Nah berikutnya anda harus siap dengan lontaran pertanyaan yang muncul dari konsumen. Karena itu penguasaan pengetahuan produk dengan baik wajib hukumnya. Bila tidak, anda bisa gelagapan menjawab pertanyaan konsumen.

Contoh yang berhasil antara lain seperti Mas Yono Andrianto dan Bu Titik. Mas Yono menurut saya cukup berhasil dalam melakukan personal selling lewat internet, sedang Bu Titik cukup bagus secara offline. Karena sudah menguasai produk yang dipasarkan, maka mereka mampu menjelaskan dengan baik produk-produk yang dipasarkan.

Dan proses berikutnya berlanjut ke mengclosing penawaran. Ini salah satu proses penting. Pastikan dalam setiap proses personal selling yang anda lakukan, closing tak ketinggalan. Tutup setiap penawaran anda dengan closing!

Sudah selesai?

Belum. Bila mereka kemudian bergabung dengan layanan yang anda tawarkan, maka berikutnya anda wajib menyediakan layanan dan dukungan untuk mereka. Bentuknya bisa seperti konsultasi gratis, atau dukungan terhadap mereka. Dan anda tetap harus menjaga hubungan baik dengan mereka.

Kalaupun kemudian mereka belum bergabung dengan anda, anda tetap wajib mengembangkan dan memperkuat hubungan dengan orang-orang yang anda kenal itu. Sebab banyak teman, tak ada ruginya.

Anda siap melakukan personal selling?

http://www.jokosusilo.com/2009/05/18/anda-sudah-melakukan-personal-selling-untuk-bisnis-internet-anda/

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Blog, A Money Making Tool

By : Internet Marketing Tips

Blog or Web Log has been the latest fad in the ever developing technology. It started out as a personal journal that could publicly be viewed via the Internet. But blogging has become more than that. Now, it has turned into a money making tool. Just how can you make money using your blogs?

The Blog: Not Just Your Average Journal

Besides sharing your life story with online users, there are numerous ways that you can make money using your blogs. For writing enthusiasts, you can use your blog as a stepping stone in being the author of your own book. For critics, you can use it as a means of expressing your opinions on certain matters. You can even use blogs for online advertising of your work. It has really evolved into a cash cow, generating a lot of income with minimal costs.

Ads

Advertising has reached new heights with blogging. You can make a lot of money from advertisers who want to post their ads on your page. The pay varies, depending on your agreement. Most promoters pay by the number of clicks their ad gets from your page. You will earn an amount when one person clicks on their ad. Some will pay you based on your page views. You will get a certain amount of money per view. You'll have a bigger chance of getting this kind of offer if your blog views are shooting up numbers.

Affiliations From Other Sites

Another way to make money is to affiliate your blog with other sites. This is almost similar to advertising wherein you mention a product or service of another company in your writing and provide a shopping link for it. If your readers buy any of these through your sites help, you'll get a commission for the sale.

Product / Service Review

Other companies will pay you for writing a review featuring their product or services. This is, again, a value-added activity for them especially if you are a credible critic. The advertiser would most probably check on your featured article before you post it and the article must stay in your blog for a certain number of days, depending on your agreement. Generally, it takes time to create an influential power over your readers so an opportunity like this doesn't come easy.

Overall, the secret behind profitable blogging is building credibility. You must be able to create vale for your blog to attract more investors and earn money. Make your site entertaining but informative, a bit humorous but smart. With all these in tact, you will surely make a living out of it.

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Multiply Your Marketing Like a Virus

By : Michel Fortin (c) 2009

n today's Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences.

When you look at how blogs, forums and social networking sites have exploded in the last few years, you can see how powerful word-of-mouth is. But the question is, is it all really important? Can it really help your business?

Yes.

And I'm not talking about traffic. And you don't need to be controversial, either. I'm talking creating systems to leverage, manage and profit from the "buzz."

Word-of-mouth is one of the most powerful lead and business generation processes there is. Online, some people call it "word-of-mouse." But we know it more as viral marketing.

Viral marketing is the process of implementing means or tools through which the knowledge of your existence self- propagates. Like a virus, your visibility spreads throughout a network of people who refer you to each other.

Notwithstanding the power of backlinking, traffic and SEO, viral marketing is key for a number of reasons. Success in the offline world is "location, location, location." The Internet is no different. Your success depends highly on the number of locations you appear online - places on which your site, link, company or product name exist.

In essence, to expand your reach, you need to be in as many places as possible, talked about by as many people as possible and be in front of as many eyeballs as possible.

With viral marketing, there are three ways of doing it:

Create content
Create applications
Create systems

The first is self-explanatory. Your content may be controversial or buzzworthy. It may create raging fans - or enraged enemies.

The second is simple: you create an application — whether it's a video, audio, file, software, document, etc - that people can pass around, and thus proliferates the knowledge of your existence on the web through other people's efforts.

I might write about these two at a later time. But for now, the one on which I want to focus is the third: creating a system.

Before I give you some examples, let me explain why word-of- mouth works wonders. Those who get to know you or to know about you through a third party grant you a higher level of confidence, credibility and loyalty. According to Dr. Robert Cialdini in his amazíng book, "Influence: The Psychology of Persuasion," this is social proof in action.

Remember a dictum a mentor of mine once told me, which is: "Implication is far more powerful than specification." In other words, if you tell people you're the best, that you're the leader in your field, or that your product is the best solution to their needs, your self-serving promotional bias makes it all suspect.

However, if someone other than you - whether it's on a blog, in an email, on a social networking site or in person - says to another that you are indeed the best or that you do have the best solution to their problems, how much more believable will that person's statement be? How much more credible and trustworthy?

The answer is "definitely more."

Accordingly, word-of-mouth is not only important because it creates an awareness of your business (let alone traffic), but also it is important to the degree to which third party marketing indirectly communicates greater credibility, superiority and value of the products or services you provide.

In his book "The 22 Immutable Laws of Branding," Al Ries stresses the importance of leadership and how that leadership is communicated.

According to Ries, people don't buy the best - they only think they do. They usually buy the leader (or what they perceive as being the best). And that perception is often molded by what they are told and by what others do, not by what is fact or by what is being advertised.

Coke, for example, outsells Pepsi. But according to Ries, taste tests reveal that Pepsi is the better tasting brand. So, why does Coke still beat Pepsi in sales? It is not because it is the leader in the marketplace or promoted itself as such but because it is known as the leader. And the reason it is known as the leader is because Coke was the first cola "in the mind" of the marketplace.

It is the one most talked about, even to this day. When a person is introduced to cola for the first time, they are often told to try Coke. Restaurant patrons still ask for "coke," even when Pepsi is the only cola served. Why is that? While other colas are bombarding them with marketing messages, people have heard of Coke first, and most likely from other people.

Consequently, if people hear about you from other people, and not some advertisement or pitch, this social proof will create not only a certain buzzworthiness about you but also an almost instant trustworthiness.

How do you do that? The most significant method is to be the first. If your business or website is unique, focuses on a niche or is the first in some category, the knowledge of your existence will spread quite naturally, almost like wildfire. It becomes viral in and of itself, in other words.

Now, I'm not saying you need to be new. I'm only saying you need to be unique. Or better yet, you need to be the first. Whether it's catering an existing product to a new niche, or adding a new twist to an existing product, you become the first.

I said it before: don't be the best, be the first. But more important, as Ries pointed out, "Don't be the first in the marketplace, be the first in the MIND of the marketplace."

That said, there are ways to use systems that will leverage the spreading of that message, on the other hand, which helps to multiply your marketing punch. Such systems both simulate and stimulate word-of-mouth advertising.

Networking systems, for example, include strategic marketing alliances, joint ventures, and affiliate programs. And unlike the more traditional traffic generators such as ads and search engines, these specific tools are much more effective since they are used by third parties and not by the original advertiser.
Read the rest of Michel's article "Multiply Your Marketing Like a Virus" at:

http://www.sitepronews.com/2009/05/17/multiply-your-marketing-like-a-virus/

About The Author
Michel Fortin is a direct response copywriter, marketing strategy consultant, and instrumental in some of the most lucrative online businesses and wildly successful marketing campaigns to ever hit the web. For more articles like this one, please visit his blog at www.michelfortin.com and subscribe to his RSS feed.

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Things To Keep In Mind When Promoting Your Blog Through Comments

Oleh : Warung Informasi

Posted: 17 May 2009 01:31 AM PDT
Many bloggers use to leave comments in someone else's blog to promote their blogs. That's not a bad idea. If you post a comment on some article with a link back to your blog you may have at least one visit. But between promotion and spam there's a fine line so here is a short list of things to keep in mind if you want to promote your blog using comments:

* Say something relevant: I've seen lots of comments just saying "visit my blog" or even worse, some posts comments saying nothing. Most people will consider such comments as spam. If you have never seen this type of comment is because most bloggers delete them as soon as they read them. Even if those comments were not deleted, few follow a link on a stupid comment.
* Be polite: You can express any idea politely, even if you disagree with the author. Politeness is a sign of intelligence. You may possess the absolute truth, but some people will not trust in someone talking rudely. So, it's better to be polite if you want to attract readers to your blog.
* Use controversy sparingly: While most people enjoy a good discussion based on interesting ideas really few of them likes stupid controversy. If you create controversy where none exists you may attract some traffic but few regular readers.

Consider TrackBack: Have a long comment? post it in your own blog and notify the author with a TrackBack ping. It's like posting a comment on your own blog with a side effect, people have to visit your blog to read the comment. Most blogging tools have support for TrackBack.

Although this short list is intended for blog promotion I think it's valid for everyone posting comments out there. Do you have any comments about it?
www.nongeeksight.blogspot.com

http://feeds2.feedburner.com/blogspot/XABx

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Why More Traffic Should Not Be Your Goal

Oleh : Ma2g

Are you one of those internet marketers who faithfully believe that if they could only increase the traffic to their site they could make a killing?

This is the way most people think. More traffic = higher profits.

But that’s not always true. If it is going to do you any good, it has to be ‘targeted’ traffic. What’s the difference?

Targeted traffic consists of people who are interested in your product or service and would be more likely to spend money to get it from you.

Non-targeted traffic consists of the rest of the world. These individuals are not interested in buying what you have and, therefore, will not part with their cash for it.

Since time and money are valuable resources, don’t waste them trying to promote your site to people with no interest in your product. Instead, find out where your targeted visitors spend their time. Then you can promote your site there.

For example, let’s say you want to promote a site called thebeachesofaruba.com and one way you will do so is by posting messages in online forums and including a link back to the site in your signature.

Now think about which forums you can post in. There are many popular forums that discuss internet marketing and they have thousands of members. That’s a large market, but it is not targeted to your website. Sure, some of them may be interested in an Aruba vacation, but its more likely they are on the forum to read about internet marketing.

A much more efficient choice would be to find forums that actually discuss Aruba, the Caribbean, travel, or some other related topic. The forum you find may only have a few hundred (or even a few dozen) members. But 100% of them are interested in the product, service, or website you are promoting.

Just two more important things to consider:

1. Always read the forum rules before posting. Not all forums allow links to be posted.

2. Do not just write one sentence posts just to get your link posted. That’s considered spam.

Instead, write useful and informative posts that will portray you as an expert on the field. People will be more likely to click on your link if you build a reputation on the forum first.

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5 Hal yang Melejitkan Orang-Orang (Biasa) Menjadi Sukses

Oleh : Joko Susilo

Kenapa keberhasilan tampak begitu mudah menghampiri orang lain dan tidak pada diri anda? Kenapa orang lain tampak begitu gampang mendapat apapun yang diinginkannya, sedang anda sekalipun merasa sudah berusaha SANGAT keras, bahkan mungkin jungkir balik ke sana kemari namun yang didapat hanya secuil.

Apa benar itu karena takdir? Apa mungkin mereka lebih beruntung dari anda?

Tentang orang-orang yang berhasil, dari pengamatan saya, mereka memiliki beberapa kesamaan:

1. Mencintai yang dilakukan. Orang-orang sukses biasanya berhasil di bidang yang dicintainya. Karena senang dengan yang dilakukannya, mereka akan menjalaninya dengan riang gembira. Tanpa ada paksaan. Itulah kenapa misalnya seorang seperti Ahmadun Yosi Herfanda dan Jonru bisa menjadi penyair dan penulis hebat. Karena mereka mencintai yang dilakukannya.
Lakukan apa yang anda cintai. Makin anda lakukan, makin bersemangat dan nikmat menjalaninya.
2. Berorientasi pada tujuan. Orang-orang sukses selalu berorientasi pada tujuan. Tahu mengapa harus melakukan sesuatu. Dan memfokuskan usahanya untuk mencapai tujuan itu.
Ketahui dimana anda sekarang dan kemana akan melangkah, dan tahu bagaimana cara mencapainya. Selanjutnya just ACTION!
3. Berkumpul di lingkungan orang sukses. Nasihat lama mengatakan kalau ingin harum berkumpullah dengan penjual minyak wangi. Berkumpul di lingkungan yang sesuai, bisa mendorong anda mencapai apa yang anda inginkan.
4. Percaya diri. Orang-orang sukses memiliki kepercayaan diri. Tanpa ragu mereka akan mengatakan kepada orang di sekelilngnya mengenai tujuan-tujuannya. Mereka mengatakan apa saja yang akan mereka lakukan dan hasilkan.
Jangan ragu, percayalah pada diri anda. Anda bisa!
5. Bekerja keras dan cerdas. Sekalipun berbisnis internet yang tiap harinya hanya menghadap komputer, namun jangan dikira kita tak perlu kerja keras dan cerdas. Tanpa bermaksud apa-apa, sekalipun saya bisa saja tak bekerja apapun sepanjang waktu, namun tiap harinya saya tetap mengalokasikan waktu bekerja. Sekalipun ada beberapa karyawan yang membantu, saya tetap ACTION. Saya tak keberatan bangun tengah malam sekalipun untuk mengecek email, blog, dan situs web.
Ya karena saya menyukainya. Saya mencintai apa yang saya lakukan. Saya cinta internet marketing.

Keberhasilan, kesuksesan atau apapun namanya adalah sebuah proses. Proses yang tak datang hanya dengan sekali ucap “simsalabim” maka berubahlah segalanya. Sukses adalah buah dari komitmen dan proses terus menerus untuk mencapai sebuah tujuan. Seperti besi yang ditempa dalam api, sampai akhirnya menjadi pisau atau benda lain yang lebih berguna.

Kesetiaan menjalani proses itulah kuncinya. Meski klise, namun sampai sekarang terus terbukti sangat telak terhadap hasil akhir yang ingin kita capai.

Dalam hidup segala sesuatunya memang tak selalu berjalan sempurna. Namun bukan berarti kita harus terdiam dan menyerah berpangku tangan pada nasib.

Bangkit dan mari ACTION!

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Cara Mudah Melejitkan Bisnis anda

Oleh : Joko Susilo
Banyak teman yang bertanya mengapa begitu sulit melejitkan bisnis internetnya. Padahal mereka sudah berusaha luar biasa keras dan menghabiskan sebagian besar waktunya. Tapi hasilnya hanya begitu-begitu saja. Tidak pernah naik dari tingkat sebelumnya.

Apakah anda juga merasa begitu?

Tenang saja… anda tidak perlu pusing apalagi frustasi. Sekarang baca baik-baik, saya beritahu jalan keluarnya.

Kalau anda mau mengembangkan bisnis, kuncinya gampang saja, asal… (tentu ada syaratnya dong J), anda harus mau terbuka pada perubahan.

Ya, PERUBAHAN…!

Dalam bisnis, perubahan adalah nyawa. Setiap saat kondisi dan situasi bisa berubah. Contoh gampang juga bisa kita temukan saat ini. Kedelai yang dulu mudah kita dapatkan, sekarang sulitnya minta ampun. Kalaupun ada, harganya pasti sudah selangit. Contoh lainnya, dulu siapa yang menyangka bisnis internet bisa sepopuler saat ini. Tapi sekarang, wuiih… ramai banget. Tiap hari muncul ribuan situs baru dengan berbagai macam isinya.

Perubahan itu merupakan hal yang sangat alami. Coba deh lihat hal-hal kecil di sekitar anda. Dulu mungkin di kanan-kiri rumah anda masih kosong. Tapi sekarang mungkin selain rumah tetangga juga ada toko, warung, tukang tambal ban, dan lainnya.

Anda sendiri juga berubah kan? Dulu ketika bayi masih netek ibu, tapi sekarang tidak lagi kan ? J

Intinya…akrablah dengan perubahan. Jadikan perubahan sebagai teman paling dekat anda.

Kadang mungkin sulit bagi kita untuk berubah. Penyebabnya bisa karena kita sudah terlalu nyaman dengan kondisi saat ini. Atau mungkin juga karena kita tidak tahu apa yang akan terjadi.

Seperti itulah memang dunia bisnis: selalu dipenuhi dengan ketidakpastian. Tapi jangan takut. Yang penting, agar bisnis anda bisa maju, anda harus secara konsisten selalu mengembangkan dan menjaga citra positif (merk dan produk) anda. Supaya tumbuh sikap loyal di hati konsumen anda. Dan tingkat kemajuan bisnis yang anda inginkan akan teraih.

Untuk mulai berubah, pertama anda harus selalu berpandangan bahwa perubahan adalah pendorong kesuksesan anda. Lihatlah perubahan sebagai hal positif. Cari tanda-tandanya. Kemudian… take action! Beraksi!

Tapi ingat, aksi perubahan yang anda lakukan harus selalu berdasar pada tujuan anda. Bila anda ingin kaya dari internet, tentu perubahan yang anda lakukan harus lebih mendekatkan anda dengan tujuan itu.

Juga cari cara yang paling sederhana dalam perubahan yang anda lakukan. Bisa dimulai dengan hal-hal kecil. Misal, jika anda biasanya minum kopi, gantilah dengan air putih yang lebih menyehatkan dan ekonomis. ^_^

Saya disini tidak sedang berbicara tentang bagaimana caranya membuat perubahan. Tapi saya lebih tekankan bagaimana melihat perubahan secara strategis dan melakukannya dengan penuh taktik. Jadi anda tidak asal-asalan dalam berubah, tapi dengan penuh perhitungan…

Tapi jika anda butuh resep-resep jitu untuk berubah. Lima tips di bawah ini akan membantu anda untuk membuat bisnis anda berkembang lebih baik.

* Tetapkan target yang tidak mudah! Kesejahteraan dan kesuksesan anda sangat berhubungan dengan pikiran (mindset) anda. Begitu anda sudah merasa dalam kondisi yang nyaman, maka segalanya akan berhenti. Anda akan berhenti untuk melakukan hal baru, mengembangkan bisnis anda, dan berhenti mencari relasi baru.
* Kembangkan dan tularkan kemampuan anda- Caranya ? Pelajari apapun! Bisa dari buku, koran, majalah, milis, atau apapun. Bahkan meski yang anda pelajari tidak berhubungan langsung dengan kemampuan anda. Misal, anda mengelola blog tentang ekonomi, anda juga bisa belajar tentang dunia otomotif. Dan kaitkan antara kedua sehingga anda mendapat pengetahuan baru, seperti mobil-mobil yang paling banyak dicari orang di tahun 2008? Atau model-model sepeda motor terbaru yang paling disukai konsumen? Tapi bagaimanapun, anda tetap harus focus pada keahlian/bidang yang anda tekuni. Dan satu lagi yang penting, tularkan pengetahuan dan kemampuan anda pada orang lain. Agar mereka juga bisa seperti anda.
* Cari ide yang luar biasa. Temukan pemecahan persoalan yang sampai saat ini belum ditemukan orang lain. Ya, ide yang mungkin sederhana tapi luar biasa karena dapat membantu memecahkan persoalan mereka. Kemudian sampaikan dan lakukan dengan penuh percaya diri walau orang lain mungkin menganggap anda gila…
* Dapatkan Nilai Lebih- Tidak masalah apapun yang anda tawarkan, yang pasti selalu tingkatkan produk dan layanan anda. Berikan juga produk-produk tambahan yang tidak konsumen bayangkan sebelumnya. Beri pelayanan yang melebihi harapan mereka. Sehingga mereka akan selalu merekomendasikan anda pada konsumen lain.
* Petakan Konsumen- Jika anda sudah melakukan langkah-langkah di atas, anda akan lebih mudah menaikkan harga produk anda. Sediakan waktu lebih banyak untuk berhubungan dengan konsumen yang menghasilkan penjualan tinggi. Dan cukup beri sedikit waktu bagi konsumen yang kurang prospektif. Sehingga anda bisa melayani konsumen potensial dengan lebih baik. Ingat, petakan konsumen berdasarkan penjualan, bukan lamanya anda berhubungan dengannya!

Sementara seperti saya selalu katakan, perubahan adalah nyawa bisnis. Begitu anda berhenti, maka orang lain akan menggantikan anda. DAN ANDA AKAN BERHENTI SELAMANYA!Saya tidak menakut-nakuti. Tapi memang seperti itu yang sering terjadi. Karena itu, begitu sebuah target tercapai, buat target baru. Bahkan mungkin target yang tampaknya impossible.

Seperti saya dulu bercita-cita ingin kaya dari internet. Banyak yang mencemooh dan menertawakan saya. Tapi sekarang target itu sudah tercapai. Dan saya punya target baru: saya harus membuat anda semua kaya dari internet…
Target baru akan membuat anda bersemangat lagi dan membuat hidup anda lebih menantang…

Intinya, jangan pernah merasa nyaman dengan suatu keadaan ! Selalu coba tantangan-tantangan baru yang akan membuat bisnis anda lebih berkembang.

Sekarang anda sudah siap berkawan dengan perubahan?

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Pelanggan adalah Nyawa Bisnis Internet Anda

Oleh : Joko Susilo

Anda ingat berapa nilai transaksi pertama anda? Atau anda ingat berapa uang yang anda terima dari pelanggan pertama anda?

Jumlah yang saat itu anda terima mungkin tidak banyak. Dibandingkan penghasilan anda sekarang, jumlah itu mungkin tidak ada apa-apanya. Tapi anda harus tetap menjaga mereka sebaik-baiknya.

Orang sering lupa bahwa yang besar selalu dimulai dari yang kecil. Piramida yang tingginya mencapai sekitar 150 meter disusun dari satu per satu batu. Dan dibutuhkan 2.300.000 batu untuk mendirikan bangunan kebanggaan rakyat Mesir itu.

Tabungan atau kekayaan anda juga begitu. Meski saat ini jumlahnya mencapai puluhan atau bahkan ratusan juta, anda memulainya dari uang puluhan ribu. Begitupun di bisnis internet. Meski memiliki ribuan pelanggan, anda mendapatkannya satu demi satu.

Dan sekalipun sekarang anda memiliki ribuan pelanggan, anda tak boleh melupakan seorang pelanggan pun. Anda harus menjaga mereka sebaik mungkin.

Kenapa seorang pelanggan begitu berarti?

Kebiasaan belanja di internet menunjukan seseorang hanya membeli dari orang yang sudah dikenal. Mereka cenderung mengabaikan penawaran dari orang yang belum mereka kenal.

Dan kecenderungan bertransaksi dengan orang yang dikenal bukan hanya di bisnis internet. Di bisnis offline pun demikian. Pelanggan akan kembali membeli di toko yang pelayanannya memuaskan. Konsumen akan membeli lagi produk yang pernah dicoba dan sesuai selera. Dan konsumen akan lebih mudah membeli dari penjual yang dikenalnya.

Karena itu, jika suatu saat, anda berencana meluncurkan produk baru, pembeli paling potensial yang tidak boleh anda lupakan adalah pembeli produk anda sebelumnya. Mereka yang pernah membeli dari anda, berpeluang lebih besar membeli kembali produk anda.

Seorang pelanggan akan membeli produk anda dengan senang hati meski harganya sedikit mahal. Misalnya dulu mereka membeli produk seharga Rp 50 ribu, sedangkan produk terbaru anda seharga Rp 100 ribu. Jika mereka puas dengan produk pertama, mereka akan sengaja menganggarkan dana untuk membeli kembali produk anda.

Misalkan saja anda memiliki 100 pelanggan, maka dalam waktu relatif singkat anda berpeluang menjual 100 produk. Bandingkan jika anda harus menjual produk yang sama pada pelanggan baru. Untuk mendapatkan jumlah yang sama, anda perlu waktu beberapa kali lebih lama.

Karena itulah pelanggan adalah nyawa bisnis internet anda. Jaring pelanggan sebanyak mungkin, layani dengan baik, dan rasakan manfaatnya untuk perkembangan bisnis internet anda.

Salam ACTION!

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